Just in time for the long weekend, the team at Venture has put together 10 solid reading recommendations to help you recharge for the return to retail. Check to see if you can get these at your favourite local bookstore (some of of our favourites in Calgary include Pages on Kensington, Shelf Life or Owl's Nest), or click the links below each title to order online.
In So Good They Can't Ignore You, Newport debunks the common "follow your passion" mindset and uncovers the truth behind how and why people end up feeling fulfilled by what they do.
Lyndall Mack, Client Marketing Coordinator
Click here to purchase from Pages on Kensington.
“Every day, consumers ignore a lot of brown cows, but you can bet they won’t ignore a Purple Cow.” Seth Godin presents simple yet innovative concepts for the marketing and entrepreneurial mind. If you enjoy reading Malcolm Gladwell, you’ll also enjoy Seth Godin.
Anne-Marie Murphy, Client Marketing Manager
This book taps into the psychology behind the ads we see and how good insight drives campaign performance. Martin Lindstrom goes beyond a theoretical approach and shares real case studies of leading brands campaigns with insights and results. Entrepreneurs could benefit from the ideas in this book to drive their business forward.
Nasab Eter, Digital Media Buyer
Click here to purchase from Owl's Nest Bookstore.
This book is a fantastic study of the New Zealand All-Blacks, examining team culture and how it leads to sustained success.
Mark Laidlaw, Web Developer
Canadian Olympic Rowing Champion Adam Kreek shares lessons from his various endeavours, which include competing at the Olympics, rowing across the Atlantic, and heading up a green energy startup.He boils it down into 12 principles/strategies that can be applied to business, sports, or personal relationships.
This is the moving story of a Mexican mother and son who had to leave their life behind to escape cartel violence. As undocumented immigrants, they struggle through unimaginable situations in order to settle in America.
Chris Lamb, Director, Digital Strategy
Click here to purchase from Shelf Life Books.
This book gives practical and theoretical advice on how to unlock your creative potential and avoid the procrastination, doubt, and fear that often gets in the way of that “big idea.”
Aurora Tapp, Copywriter
This audiobook is a series of seminars given by Dr. Brené Brown on how to live our lives wholeheartedly and authentically by embracing vulnerability as a source of strength rather than weakness. Brown provides tactical guidance on how to address the things that hold us back, like fear and shame. Entrepreneurs can benefit from Brown’s research-based advice and are sure to love her warm personality and honest humour.
Natasha Kornak, Research Analyst
Written by the founders of 37 Signals, “Rework” outlines their philosophy on how business in today's digital climate should be run. Jason Fried and David Hansson are two pioneers that have influenced my professional digital career immensely. The book will inspire, anger, and make you think a bit different about business.
Jason Kessler, Director, Digital Solutions
As many of us cope with the uncertainty of a new reality due to COVID-19, Venture has taken meaningful steps to help guide entrepreneurs through these uncharted waters. We do so with the guidance and experience of our CEO Arlene Dickinson, who was faced with the challenge of reinventing the business in the face of the 2013 Calgary floods. In Reinvention Arlene highlights the steps she took to put Venture on a path to success, and shows how entrepreneurs can apply these steps in their own lives and businesses.
We hope everyone has a safe and restful May Long Weekend! We would love to know what you’re reading. Tweet us at @VentureComms.
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