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Digital Analyst

Application Deadline: 2021-01-30

Overview:

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups. We are looking for a Digital Analyst with experience in retail and CPG marketing to join our team. We want someone with integrity, attention to detail, and, above all else, a self-starter’s approach to problem solving. In partnership with Venture’s full-service team, you will help the clients of one of Canada’s leading independent marketing agencies ground their marketing and communications in research, data, analytics and up-to-the-minute knowledge of markets, consumers and our campaigns.

Responsibilities:

As a member of Venture's strategy and digital communities, you will work with colleagues and clients to:

  • Conduct digital analysis, web analytics, and social and mobile measurement and reporting to discover key insights and provide ongoing recommendations to clients
  • Participate in the development of goals and KPIs and the strategies to meet them, and apply critical thinking to ensure our campaigns are delivering the greatest results for our clients
  • Work with members of Venture’s Strategy, Digital, and Integrated Media teams to establish and set up measurement frameworks for digital campaigns and web properties, and to report on results
  • Prepare and verify industry and client data reports in support of ongoing activities for clients or within the agency
  • Conduct research related to SEO and SEM marketing, and provide recommendations to clients
  • Make recommendations to colleagues and clients regarding up-to-date digital marketing tools and trends

Desired skills and experience:

We are looking for applicants with five or more years as a digital analyst within a client or agency environment, who speaks the language of retail and CPG marketing and ecommerce.

The successful candidate will have:

  • Experience and comfort analyzing ecommerce, consumer and retail data, and providing insights-based recommendations
  • Enhanced familiarity and expertise with the range of Google marketing tools, including Google Analytics, Google Tag Manager, Data Studio, and Google Search Console; as well as PowerBI and Excel, with the ability to unearth and present key insights for colleagues and clients
  • Demonstrated HTML experience, and familiarity with WYSIWYGs
  • Experience working with CMS systems
  • Exceptional analytical, strategic, and research abilities
  • Excellent communications, interpersonal and listening skills
  • Excellent writing and presentation development skills and high attention to detail
  • Demonstrated success meeting deadlines while handling a variety of concurrent projects and assignments
  • Completed post-secondary education

Venture has offices in Calgary and Toronto. However, we will entertain candidates seeking to work remotely from other locations.

To apply please send your resume and cover letter to careers@venturecommunications.ca