The summer of 2013 was a challenge for everyone in Calgary, and Venture's head office was no exception. We were forced to make the sad decision to leave our old space — farewell, schoolhouse! — and find a new home for Venture. The past two months have been very hectic, with our team spread across multiple office spaces and working from home. We're incredibly grateful to all our clients and suppliers for your support and patience during this process. You trusted us and stood by us. And that means a lot to all of us. Thank you.

Well, we're thrilled to announce our new office is open! It's a bright and spacious three-storey building that we look forward to calling home for many more years to come.

2540 Kensington Road NW, Calgary Alberta T2N 3S3

Our phone number (403-237-2388) remains unchanged.

Show: Our Work


Air Partners | Image

We'll help your brand take off.

In a market where business travellers were reluctant to use private air travel — for fear they would be seen as irresponsible spenders — we came on board to position Air Partners' charter jet service as a concrete and smart business decision. We redesigned the company logo and branded materials to give them a crisp, clean, and smart feel. Then we launched a tightly focused campaign that clearly spoke to the target audience about the business benefits of private air travel.

Cenovus Energy | Image

We'll help you with the big picture.

A Hard Sell

In a world where perceptions of oil are seemingly set in stone, Cenovus wanted to tell people how oil is used for so much more than fuel. Instead, we showed them.

The Heart of the Matter

From artificial limbs used to run marathons to ultrasound machines used to look at new life, our campaign showed how oil is vital to the product innovation that makes our lives better every day.

A New Perspective

The unexpected approach of the campaign attracted a great deal of positive response from both the public and the media, including a positive full-page article in the Globe and Mail.


Cenovus Print Campaign | Image

Erica Guliani | Image

Little fish in a big pond? Let's make some waves.


Erica Giuliani had an incredible line of footwear accessories and they wanted to make a splash in the fashion industry. Oh, they also wanted to do it on a shoestring budget.


We started with a fresh rebrand designed to showcase the line's style and versatility. Next, we launched an aggressive PR campaign that grabbed the attention of influential media outlets, stylists, and bloggers.


In the end, Erica Giuliani was featured in 35 media outlets. The campaign reached over five million people. All for only 0.0002 dollars per person.

"We love the team at Venture!"

– Patricia Macri, Co-Owner, Erica Giuliani


Erica Giuliani Print Campaign | Image


Erica Giuliani Newspaper Campaign | Image

House of Persian Rugs | Image

The Rebirth of a Brand.

Working to stay relevant in an ever-changing home design market was a challenge for this well-established family business. So we focused on their rich history of craftsmanship and presented their rugs as works of art. They became the talk of design circles and while the market was losing sales, their sales actually increased.


House of Persian Rugs Print campaign | Image

LCBO | Image

No matter how big you are, we can jumpstart you to the next level.

Despite a wide selection, the LCBO just wasn't seen as the place to go for beer drinkers. So we set up a Beer Expo, which invited customers to explore their wide range of international beers. And the LCBO saw their sales go up $7,000,000.


LCBO Print Campaign | Image

Subway | Image

Let's get you in front of a new audience.

Subway needed to reach out to a younger demographic to support its growth objectives. How did we do it? Two simple rules: be honest and be funny. Our "Fresh Moments" campaign saw Canadian sales increase by 7% and the brand's online presence soared.

Toyota | Image

Lost in the crowd? Let's head off-road.

A Heavy Load

In the Prairies, the pickup is king. Especially the Ford F-150. So how could we make the Toyota Tundra stand out in such a crowded marketplace? We discovered something very interesting: people who owned the Ford F-150 listed "fishing" as their favourite hobby.

Reeling Them In

So we came up with a fully integrated fishing-themed promotion, featuring a contest where the grand prize was a trip to a luxurious fishing lodge to compete in a fishing derby to win a Toyota Tundra. The fishing derby was then broadcast as a branded television program on Global TV.

The Catch of the Day

Call of the Tundra ran for five years and helped increase Toyota Truck sales in the Prairies by nearly 20%.

"Venture is a trusted and genuine partner who's always looking out for our best interests. We know we can rely on them to provide the support and expertise we need to face our business challenges."

- Dale Kane, Chairman, Prairie Toyota Dealers Association


Toyota Print Campaign | Image


Toyota Retail Campaign | Image

Travel Alberta | Image

We'll move mountains for you.

Off the Bunny Slope

Travel Alberta wanted to make Alberta the number one choice for Ontario skiers — before the season even began.

Go All Out

We ran a campaign that focused on the beauty of Alberta and its accessibility to Ontario travelers. This included a station domination at Toronto's Union station, which immersed subway riders in the Alberta ski experience.

An Awesome Run

The whole campaign was so successful, the traffic to the Travel Alberta website saw an increase of 153%.

Tell: Our Story


Our History

Venture was established in Calgary in 1984.

Under the leadership of owner Arlene Dickinson, the agency expanded into Toronto, becoming
one of Canada's largest independent communications firms - the keyword being independent.

We are not an international. We are not a part of a network. We don't answer to New York.

We answer to our clients.

For more than 25 years, we've delivered advertising, PR, digital, design and media solutions for some of the biggest brands in Canada. We've always strived to take a holistic approach. In fact, Venture was integrated before integrated was even a thing. We've even picked up an award or two along the way.

But we refuse to label ourselves with buzzwords like convergent.

We refuse to associate ourselves with the attitude you've come to expect from a boutique.

We're too busy doing everything we can to reach people in the marketplace — as long as it holds true to our client's business plan.

Because at the very heart of our business, is concern for your business.

That's what makes us different in an industry full of people saying they're different

We're marketers driven by business minds.

Our Story

Our Philosophy

Venture is a word that means taking a chance in the hopes of achieving great reward.

And in a world where people are being bombarded by new brands and more media channels than ever before, we have to be open to taking some chances.

We have to be provocative.

But Venture also means partnership. And in a world filled with fierce competition, tight budgets and even tighter timelines, the more we collaborate, the more effectively we operate. We have to listen to each other. We have to learn from each other. We have to be true to your business plan.

We have to be purposeful.

That's the philosophy of "marketing driven by business minds".

Developing the business solution first and the media second.
Leveraging this solution through innovative and impactful communications.

Demanding work that's both creative and accountable.

It's a philosophy we can all believe in.

Our People

We here at Venture believe that a little wisdom can go a long way. Which is why we look for more experienced people who love to bring a new perspective to things.

Some of us have owned our own company.
Some of us have worked the big agencies.
Some of us have worked client-side for brands like Air Miles, Microsoft, Holt Renfrew and WestJet.

But what we all have in common is the desire to do something remarkable for the businesses we work on. We want to get to know you. We want to listen to you. We want to learn everything we can about your business so that our marketing recommendation is as unique as you are.

It's what makes us enjoy coming to the office in the morning.

It's what keeps us here working late.

It's a passion you can sense from the first time you sit down with us.

It's a fire that drives us to get to the heart of the problem and come up with a solution that will change a client's business for the better.

So pick up the phone,
call us and see for yourself.

Our People | Image



There's a saying that the three most important factors in real estate are "location, location, location". Well, in marketing, it's "people, people, people". In order to deliver the very best marketing solutions to our clients, we need the very best people.

Simply put: the better the people, the better the work.

This is why we are always on the lookout for the most passionate, most curious, and most dedicated talent. So, if you are interested in working in a highly collaborative and dynamic environment, send your résumé to .

Client Marketing Director (Toronto, Ontario)


We are currently looking to add a Client Marketing Director to our Toronto team, to manage a roster of top tier clients. This role is a senior client management position, responsible for managing strategy, campaign management, leading a team of senior/junior account managers, and driving new business for some of our largest clients.

Core Duties and Responsibilities include:

  1. Lead Venture key customer accounts with a focus on building customer loyalty, maintaining customer relationships and generating additional service opportunities.
  2. Drive excellence across the agency in our client deliverables, from strategy through to creative product and execution.
  3. Actively follow the Venture process for delivering marketing programs.  Deliver Client Contact Reports, Budget Control Reports; develop accurate estimates in a timely and appropriate manner. Manage the relationship in a professional, ethical and disciplined manner.
  4. Work with other teams to integrate Venture’s offerings into a holistic approach based on the customers’ needs.
  5. Support business development efforts through contributions to RFP responses as well as new business meetings with prospective clients; always thinking about how we can better serve clients and grow their business.
  6. Responsible for client satisfaction metrics, client acquisition goals, and profit goals.

Desired skills and experience:

  1. 7-10 years of related agency experience with proven ability as a self-starter and client relationship leader.
  2. Demonstrate bigger picture understanding of client's marketing strategy and ability to communicate how current insights/tactics associate with longer-term strategy objectives.
  3. Ability to take complex ideas and explain to clients.
  4. 5+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analyses.
  5. Proven experience in managing teams of people, and in working cross-functionally across an organization.
  6. Excellent interpersonal skills, including extremely strong written and verbal communication skills.

To apply please send your resume and cover letter to

Associate Creative Director (Toronto, Ontario)


Do you have what it takes to not only deliver world-class creative solutions, but inspire others to do so as well? Are you hungry to lead a passionate creative team into uncharted territory on the hunt for buried treasure? Do you regularly look at ads in the wild and think, “ARGH! If only they had done this ONE THING, it would have been PERFECT”?

Then we want you.

Venture Communications is looking for a seasoned Associate Creative Director to take a lead role at our Toronto Office. We want someone with passion, experience, and a will to help deliver the creative vision of one of Canada’s largest independent marketing shops.

This is what you'd get to do:

  1. Take a lead role in the quality and caliber of the creative products Venture delivers
  2. Build the creative reputation and profile of Venture in the marketing and advertising community.
  3. Oversee the members of the creative team in our Toronto office.
  4. Establish best practices, benchmarking current performance, and lead the hunt for new and innovative means of improving future performance.
  5. Partner with a Senior Writer and work with the Chief Creative Officer, members of the creative team in Calgary, and other members of the agency as required.
  6. Meet and work with Venture clients at a senior level regarding creative and business strategies.
  7. Brainstorm and develop creative and effective concepts and directions for traditional and new media .
  8. Guide the entire creative process — from the development of initial concepts through to finished deliverables.
  9. Apply critical thinking to ensure our creative executions are delivering the greatest results for our clients and greatest response from our consumers.
  10. Stay fresh on current marketing trends and new opportunities to bring our marketing messages to life.
  11. And any other duties, responsibilities, goals, and objectives as mutually agreed upon with the Chief Creative Officer and President.

This is what you are:

  1. You have 5+ years experience in a creative leadership role.
  2. You have an excellent design skillset, with at least 5–10 years of professional experience in advertising design/art direction.
  3. You have proven expertise in creating and delivering award-winning concepts and finished deliverables.
  4. You have the ability to fire people up and cool them down, and you know when to do which.
  5. You have deep understanding of traditional, digital, and social marketing.
  6. You're detail-oriented, organized, and understand the need for effective time-management, and you can impress the importance of these attributes to others.
  7. You are very comfortable in presenting your ideas and collaborating with clients.
  8. You have excellent communications skills and are a good listener.

To apply please send your resume and cover letter to



Tell us how we can help.

  1. Speaking Engagements
  2. Marketing and Growth Strategy
  3. Technology Strategy and Build
  4. Investments


2540 Kensington Road NW
Calgary, AB T2N 3S3 [map]
T 403-237-2388


504 Wellington St W
Toronto, ON M5V 1E3 [map]
T 416-849-1874