New Directions
new directions

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.


We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions


We are currently seeking candidates for a Senior Accountant in our Calgary office.



The Senior Accountant is a financial leader, and as such has direct responsibility for the financial systems and controls, record keeping, compliance and general fiscal integrity of the company.


Primary Responsibilities:

  • Ensure that accurate, valid and timely financial and administrative information is delivered to organization.
  • Coordinate the preparation of financial statements, financial reports, budgeting, special analyses and information reports including intercompany reconciliations.
  • Prepare and submit quarterly GST/HST filing with CRA
  • Establish and maintain appropriate internal control safeguards.
  • Interact with Operational staff to provide consultative support through financial and management information analyses, reports and recommendations.
  • Become subject matter expert (SME) with Advantage Software system. Be able to onboard new staff in all aspects of the system.
  • Analyze cash flow, cost controls, and expenses to report to Senior Management. Analyze financial statements to pinpoint potential weak areas.
  • Accounts Payable data entry and manage communications back to vendors regarding payment timelines.
  • Prepare timely and accurate client invoices for revenue generation. Work closely with client managers to ensure billable time is invoiced, while limiting time write-offs.
  • Cash Flow monitoring with continuous updates based on AP vendor requirements and AR collections forecasts.
  • Prepare working papers for annual audit review; and support VP Finance throughout the audit period.


Knowledge and Skill Requirements:

  • Knowledge of finance, accounting, budgeting, and cost control principles including Generally Accepted Accounting Principles. Knowledge of automated financial and accounting reporting systems. Ability to analyze financial data and prepare financial reports, statements, and projections.
  • Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.
  • Must be self-motivated and able to work independently. The position requires the individual to be able to manage their time against deadlines.
  • This is normally acquired through a combination of the completion of a Degree in Finance or Accounting along with three to five years of post-designation experience in a mid-level finance or accounting position. The ideal candidate will have recently completed the CPA program.


Working Conditions:

Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.

To to apply, please send your CV and cover letter (stating salary expectations) to Allan Lawrence via

Contact Info
Speaking Engagements:
Marketing and Growth Strategy:
Technology Strategy and Build:
Media Inquiries:
2540 Kensington Road NW
Calgary, AB T2N 3S3

Phone: +1 403 237 2388
468 Wellington St W
Toronto, ON M5V 1E3

Phone: +1 416 585 2090
In The News
See what we're up to
07/19/2017 Arlene Dickinson talks to CBC about her new podcast
07/18/2017 Arlene Dickinson offers entrepreneurs fresh advice on new CBC podcast
04/11/2017 Arlene Dickinson returns to CBC’s Dragons’ Den