New Directions
new directions
Welcome

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.

Determination
determination

We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions

 

Overview:

We are currently seeking a Group Account Director to manage a roster of top tier clients out of our Calgary office. This role is a key senior client management position at the agency, responsible for managing strategic marketing initiatives and driving new business for some of our largest clients, and leading a team of senior/junior account managers.

Core Duties and Responsibilities include:

  • Responsible for key Venture customer accounts, with a focus on partnering with our senior clients, building customer loyalty, maintaining customer relationships and generating additional service opportunities;
  • Drive excellence across the agency in our client deliverables, from strategy through to creative product and execution;
  • Ownership against profitability targets, revenue forecasting and management, as well as overseeing reporting and estimating for client accounts;
  • Actively follow the Venture process for delivering marketing programs. Oversee ongoing client communications and provide senior level client management support as required to resolve any issues to a mutually satisfactory manner. Manage the relationship in a professional, ethical and disciplined manner;
  • Lead and manage account and project management direct reports, own responsibility for upholding Venture standards in client management and project execution for our client’s marketing initiatives. Onboard, train and mentor team members as required, motivating the team towards continued excellence in deliverables and client service;
  • Work with other teams to integrate Venture’s offerings into a holistic approach based on the customers’ needs;
  • Work closely with the strategic planner our clients and co-share the execution of the strategic plan;
  • Lead business development efforts, including creation RFP responses, pitches, and new business meetings with prospective clients; always thinking about how we can better serve clients and grow their business;
  • Responsible for client satisfaction metrics, client acquisition goals, and profit goals.

Desired Skills and Experience

  • 10+ years of related agency experience with proven ability as a self-starter and client relationship leader;
  • Demonstrate bigger picture understanding of client's marketing strategy and ability to communicate how current insights/tactics associate with longer-term strategy objectives;
  • Proven ability to lead and foster client relationships at the C-suite; demonstrated experience in pitching and closing new business for major brands across multiple verticals;
  • Ability to take complex ideas and explain to clients;
  • 7+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analyses;
  • Proven experience in managing teams of people, and in working cross-functionally across an organization;
  • Excellent interpersonal skills, including extremely strong written and verbal communication and presentation skills

To apply, please send your resume and cover letter to Jordan at careers@venturecommunications.ca

 

Overview:

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups.

Venture is looking for a Senior Strategist to help build our clients’ brands. We want someone with extensive experience building brands and providing strategic advice to guide marketing, communications and public relations campaigns. A clear thinker and a clear communicator, the ideal candidate is intelligent, curious and, above all else, has an entrepreneurial approach to problem solving.

As a member of Venture’s Strategy community, you will contribute by researching, proposing, and writing clear, well-written and compelling insights, in the development of brand and campaign strategies. You will also direct the building of marketing and communications plans, alongside Venture’s community leaders. Your thorough research, clear judgment and exceptional writing skills will help clients of one of Canada’s leading independent marketing agencies take control of their market in ways that cannot be ignored.

Responsibilities include:

  • Leading, developing and presenting brand strategies and marketing and communications plans for large and small entrepreneurial companies and organizations
  • Overseeing research programs to inform the development of our clients’ brands and marketing campaigns
  • Writing clear, succinct briefs to guide marketing campaigns and creative platforms
  • Working with client managers to provide ongoing brand leadership for our clients
  • Working with analysts to set goals and objectives for our clients, their brands and campaigns, and to assess campaign performance
  • Remaining current on marketing strategy innovations, to ensure our clients stay ahead of their competition

Required skills and experience:

  • 7+ years of experience and progressive advancement in marketing, communications, business development or public affairs roles, with a preference for some experience in an agency environment
  • Excellent communications and listening skills
  • Superior writing skills, with a high attention to detail
  • Comfort presenting your ideas to colleagues, our clients and their partners and stakeholders
  • A collaborative and engaging demeanor, with a propensity to propose and share ideas, assist others, and integrate feedback from agency colleagues and clients
  • A knack for success and multi-tasking in a fast-paced, deadline-oriented environment
  • An arts, business, marketing, or communications-related degree from an accredited University is preferred

To apply please send your CV, cover letter and two writing samples to Greg McFarlane, via careers@venturecommunications.ca

 

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups.

Venture is looking for a Marketing and Data Scientist in our Calgary office. We want someone with integrity, attention to detail, and, above all else, an entrepreneurial approach to problem solving. As a member of Venture’s full-service team, you will help the clients of one of Canada’s leading independent marketing agencies ground their marketing and communications in research, data, analytics and up-to-the-minute knowledge of markets and consumers.

In tandem you will contribute by researching and writing clear, well-written and compelling insights and recommendations, in the development of brand strategies and marketing communications plans.

Responsibilities include:

As a member of Venture`s strategy community, you will work with colleagues and clients to:

  • Participate in the development of goals and the strategies to meet them and apply critical thinking to ensure our campaigns are delivering the greatest results for our clients.
  • Establish campaign KPIs and determine campaign effectiveness and ROI.
  • Develop recommendations on the basis of campaign post-mortem reports.
  • Prepare and verify industry and client data reports in support of ongoing activities for clients or within the agency.
  • Provide ongoing reporting and insights for a roster of Venture clients.
  • Conduct market research in the development of brand strategies and marketing and communications plans for large and small entrepreneurial companies and organizations.
  • Working with client managers to provide ongoing data-driven insights for our clients
  • Working with strategists to assess campaign performance, providing insight and ongoing recommendations as needed.
  • Remaining current on digital marketing innovations, to ensure our clients stay ahead of their competition.

 

Required skills and experience:

This is mid-level position. Accordingly, we are looking for applicants with a minimum of 5 to 10 years of experience, strong skills, enthusiasm, and a desire to learn, grow, and add value to our team.

  • Exceptional analytical, strategic, and research abilities
  • Familiarity with Python, PowerBI, Google Analytics, Data Studio, Excel, PowerPoint, MS Word, as well as Logix.
  • A high aptitude to learn all aspects of research related to marketing and communications strategy, including new digital marketing tools
  • Excellent communications and listening skills
  • Superior writing skills, with a high attention to detail
  • Comfort presenting your ideas to senior colleagues, in formal and informal settings
  • A collaborative and engaging demeanor, with a willingness to share ideas, assist others, and accept feedback from agency teammates and clients
  • A knack for multi-tasking in a fast-paced, deadline-oriented environment
  • Completion of a post-secondary degree in statistics, business, marketing, or communications.

To apply please send your resume and cover letter to Chris Lamb, via careers@venturecommunications.ca.

 

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups.

We are currently looking to add a full time Media Planner/Buyer to our team. This is an intermediate-to-senior role, responsible for planning, executing, managing, and reporting on multi-platform campaigns for a variety of clients. Primary responsibility will be managing SEM, online display, mobile, social, and video campaigns. Secondary responsibilities will including planning, buying and managing traditional media when required. The successful candidate will have campaign management experience, a high attention to detail and the ability to manage a variety of projects simultaneously.

Responsibilities:

As a member of Venture`s strategy community, you will work with colleagues and clients to:

  • Plan, buy and optimize display, mobile, video, social and SEM campaigns.
  • Undertake traditional media planning, buying, and management on an as-needed basis
  • Perform campaign monitoring and optimization
  • Perform campaign analytics and reporting in concert with a team of analysts,
  • Contract/invoice checking, budget reconciliations, and spend/ROI reporting

 

Desired skills and experience

We are looking for applicants with strong media skills and enthusiasm and a desire to add value to our team. You have:

  • A minimum of 3-5 years agency media experience. SEM campaign management skills are mandatory.
  • A high level of skill in all aspects of digital marketing and communications, including new digital marketing tools
  • Demonstrated proficiency managing display, mobile, video, and paid social campaigns
  • Demonstrated experience with Google Adwords and Analytics
  • Exceptional analytical, strategic, and research abilities
  • Excellent communications, interpersonal and listening skills
  • Familiarity with Google analytics, PowerBI, Excel, PowerPoint and MS Word,.
  • Ability to self-manage and work as part of team in a fast-paced and dynamic environment.
  • Demonstrated success meeting deadlines while handling a variety of concurrent projects and assignments
  • Completed post-secondary education
  • Bilingualism (French and English) is an asset

To apply please send your resume and cover letter to Greg McFarlane, via careers@venturecommunications.ca.

Contact Info
Speaking Engagements:
speaking@venturecommunications.ca
Marketing and Growth Strategy:
marketing@venturecommunications.ca
Technology Strategy and Build:
technology@venturecommunications.ca
Investments:
investments@venturecommunications.ca
Media Inquiries:
media@venturecommunications.ca
Calgary
2540 Kensington Road NW
Calgary, AB T2N 3S3
Canada

Phone: +1 403 237 2388
Toronto
468 Wellington St W
Toronto, ON M5V 1E3
Canada

Phone: +1 416 585 2090