New Directions
new directions

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.


We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions



Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups. We’re good at it. We’re growing. And we want you.

Venture is looking for an SEO Strategist to build our clients’ digital presence. We want someone with extensive knowledge of how to develop and execute SEO campaigns, while providing strategic advice to our Digital, Media, and Social Media & Content teams. As a member of Venture’s Strategy community, you will help clients of one of Canada’s largest independent marketing agencies take control of their digital presence in ways that cannot be ignored.

Responsibilities include:

  • Working with agency communities to ensure content is developed with an SEO focus, including recommendations related to website architecture, digital and social media content, and links
  • Providing recommendations to strategy, digital, media and social media and content teams regarding SEO approaches
  • Writing SEO and ranking strategy recommendations, rationale and reports for our clients
  • Conducting SEO and content audits
  • Researching and implementing content recommendations for organic SEO success
  • Providing advice on optimizing content for SEO
  • Collaborating with writers and designers to maximize targeted SEO
  • Assisting in the development of strong calls to action
  • Perform ongoing keyword discovery, expansion, and optimization
  • Conducting in-depth keyword research, on an industry-by-industry basis
  • Maintaining an active file on our clients’ competitors’ SEO strategies
  • Analyzing and troubleshooting SEO-related challenges
  • Maximizing local search exposure, and creating citations to strengthen clients’ local presence
  • Driving traffic from numerous sources around the web
  • Studying traffic and analytics to ensure SEO is optimized
  • Regular data reviews to ensure campaigns are performing effectively
  • Conducting A/B testing

The ideal candidate will possess:

  • 5+ years of professional experience developing and executing SEO campaigns
  • Demonstrated excellence in analyzing, researching, planning, and executing SEO strategies in the past
  • Solid understanding of how websites function, and a firm understanding of HTML
  • A passion for our clients’ success,
  • Comfort preparing and presenting analytic performance/strategy
  • An entrepreneurial approach to problem solving
  • In-depth experience with Google Analytics, as well as other analytic tools

To apply please send your CV, cover letter and two writing samples to Greg McFarlane, via


Digital Analyst

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups. We’re good at it. We’re growing. And we want you.

Venture is looking for a meticulous, accountable and professional Digital Analyst to undertake research and analysis projects in our Calgary office. We want someone with integrity, attention to detail, and, above all else, an entrepreneurial approach to problem solving. In partnership with Venture’s full-service team, you will help the clients of one of Canada’s largest independent marketing shops ground their marketing and communications in research, data, analytics and up-to-the-minute knowledge of markets and consumers.


As a member of Venture`s strategy community, you will work with colleagues and clients to:

  • Participate in the development of goals and the strategies to meet them, and apply critical thinking to ensure our campaigns are delivering the greatest results for our clients
  • Compile, organize and analyze market data for reports, and communicate analysis to strategy and client marketing teammates, as well as clients
  • Prepare and verify industry and client data reports in support of ongoing activities for clients or within the agency
  • Digital analysis, web analytics, and social and mobile measurement to provide ongoing marketing recommendations to clients
  • Competitive analyses and researching market trends
  • Liaise with clients to ensure reporting serves their business and marketing needs
  • Make recommendations regarding up-to-date tools to ensure Venture is providing the very best in digital analysis to our clients

Desired skills and experience

  • 5+ years as a digital analyst, preferably in an agency environment
  • Exceptional analytical, strategic, and research abilities
  • Strong attention to detail
  • Excellent communications, interpersonal and listening skills
  • A firm understanding of how analytics helps to shape brand strategy or advance a brand in the marketplace
  • Advanced skills in Google analytics, PowerBI, Excel, PowerPoint and MS Word, as well as Logix.
  • Demonstrated success in a fast-paced, deadline-oriented environment Ability to work independently, in an open-concept environment
  • Completed post-secondary education in marketing, business, or equivalent discipline.
  • French language proficiency is considered an asset

To apply please send your resume and cover letter to Greg McFarlane, via



Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups. We’re good at it. We’re growing. And we want you.

Venture is looking for a strategist to help build our clients’ brands. We want someone with extensive experience building brands and providing strategic advice to guide marketing and communications campaigns. A clear thinker and a clear communicator, the ideal candidate is intelligent, curious and, above all else, has an entrepreneurial approach to problem solving. 

As a member of Venture’s Strategy community, you will contribute by researching, proposing, and writing clear, well-written and compelling insights, in the development of brand strategies. You will also direct the building of marketing and communications plans, alongside Venture’s community leaders. Your thorough research, clear judgment and exceptional writing skills will help clients of one of Canada’s largest independent marketing agencies take control of their market in ways that cannot be ignored. 

Responsibilities include:

  • Developing brand strategies and marketing and communications plans for large and small entrepreneurial companies and organizations
  • Overseeing research programs to inform the development of our clients brands and marketing campaigns
  • Writing clear, succinct briefs to guide marketing campaigns and creative platforms
  • Working with client managers to provide ongoing brand leadership for our clients
  • Working with analysts to set goals and objectives for our campaigns, and to assess campaign performance
  • Remaining current on marketing strategy innovations, to ensure our clients stay ahead of their competition

Required skills and experience:

  • 5+ years of direct responsibility for developing brand strategies and planning marketing and communications campaigns, preferably in an agency environment
  • Excellent communications and listening skills
  • Superior writing skills, with a high attention to detail
  • Comfort presenting your ideas to colleagues, our clients and their partners and stakeholders
  • A collaborative and engaging demeanor, with a willingness to share ideas, assist others, and accept feedback from agency leaders and clients
  • A knack for success and multi-tasking in a fast-paced, deadline-oriented environment
  • Knowledge of and branding experience in the CPG space is considered an asset
  • An undergraduate arts, business, marketing, or communications-related degree from an accredited University
  • French language fluency is considered an asset

To apply please send your CV, cover letter and two writing samples to Greg McFarlane, via


Job description

We are currently looking to add a Client Marketing Director to our Calgary team, to manage a roster of top tier clients. This role is a senior client management position, responsible for managing strategy, campaign management, leading a team of senior/junior account managers, and driving new business for some of our largest clients.

Core Duties and Responsibilities include

  • Lead Venture key customer accounts with a focus on building customer loyalty, maintaining customer relationships and generating additional service opportunities;
  • Drive excellence across the agency in our client deliverables, from strategy through to creative product and execution.
  • Actively follow the Venture process for delivering marketing programs. Deliver Client Contact Reports, Budget Control Reports; develop accurate estimates in a timely and appropriate manner. Manage the relationship in a professional, ethical and disciplined manner.
  • Work with other teams to integrate Venture’s offerings into a holistic approach based on the customers’ needs;
  • Support business development efforts through contributions to RFP responses as well as new business meetings with prospective clients; always thinking about how we can better serve clients and grow their business.
  • Responsible for client satisfaction metrics, client acquisition goals, and profit goals.

Desired Skills and Experience

  • 7-10 years of related agency experience with proven ability as a self-starter and client relationship leader.
  • Demonstrate bigger picture understanding of client's marketing strategy and ability to communicate how current insights/tactics associate with longer-term strategy objectives
  • Ability to take complex ideas and explain to clients.
  • 5+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analyses.
  • Proven experience in managing teams of people, and in working cross-functionally across an organization.
  • Excellent interpersonal skills, including extremely strong written and verbal communication skills.

Please apply via LinkedIn, including your resume and cover letter, or send both to:




Venture Communications is one of Canada’s largest independent marketing communications firms. We deliver highly creative marketing solutions that are informed by our deep understanding of what drives business.

We are currently seeking a Project Manager for our Calgary office. This role will interact with Account Managers and other team members from across the agency, and lead successful delivery of online and offline projects for our clients. 

Core Duties and Responsibilities include

  • The Project Manager is ultimately responsible for the successful development of both online and offline projects, working with a cross-functional, multi-disciplinary team of resources to ensure projects are delivered on-time and on budget with complete accuracy.
  • Planning, scheduling and control of all project activities toward these objectives, applying technical, theoretical and managerial skills to satisfy project requirements, while building positive professional relationships with vendors, colleagues and associates.
  • Working both independently and with team members to estimate costs for new project work, including change management elements on active projects.  Providing regular updates on project status and budget.
  • Development of specs for projects as needed.
  • Quality assurance and proof-reading of all project work.
  • Practices project management principles, methods and techniques; recommends process/procedural improvements.
  • Performs other tasks as assigned and willingness to go above and beyond

Desired Skills and Experience

  • 5+ years of work related experience required, in role(s) that required careful data reporting, analysis and data collection from multiple, varied sources. Advertising agency experience an asset.
  • Experience in managing projects budgets and schedules for: Print, Broadcast (Television, Radio), Direct Mail, Websites, Digital Marketing – Online Display & Rich Media, Email, Social Media and CRM projects
  • Proven experience in and successful management of projects with cross-functional teams (Client Marketing, Creative, Production, Strategy, Media, Interactive and Events)
  • A deep understanding of print production, broadcast production, website development methodologies and experience in managing websites in multiple programming languages (HTML, ASP, ASP.NET, PHP and Flash) is an asset
  • Strong understanding and continuous execution of the fundamentals of project management, including: Scoping Project Specifications, Scheduling, Risk Management, Issue Management, Change Management, etc.  PMP or CAMP certifications preferred.
  • Expert in PowerPoint, Word and Excel
  • Strong teamwork, communication and interpersonal skills

Please apply via LinkedIn, including your resume and cover letter, or send both to:

While we appreciate all applications, only selected candidates will be contacted.

Contact Info
Speaking Engagements:
Marketing and Growth Strategy:
Technology Strategy and Build:
2540 Kensington Road NW
Calgary, AB T2N 3S3

Phone: +1 403 237 2388
504 Wellington St W
Toronto, ON M5V 1E3

Phone: +1 416 849 1874
In The News
See what we're up to
07/19/2017 Arlene Dickinson talks to CBC about her new podcast
07/18/2017 Arlene Dickinson offers entrepreneurs fresh advice on new CBC podcast
04/11/2017 Arlene Dickinson returns to CBC’s Dragons’ Den