New Directions
new directions
Welcome

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.

Determination
determination

We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions

 

Overview:

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups.

Venture is looking for a Research Analyst to help build our clients’ brands. We want someone with integrity, attention to detail, and, above all else, an entrepreneurial approach to problem solving. As a member of Venture’s Strategy community, you will contribute by researching, proposing, and writing clear, well-written and compelling insights, in the development of brand strategies and marketing communications plans.

 

Core Duties and Responsibilities include:

As a member of Venture`s strategy community, you will work with colleagues and clients to:

  • Conducting market research in the development of brand strategies and marketing and communications plans for large and small entrepreneurial companies and organizations
  • Prepare and verify industry and client data reports in support of ongoing activities for clients or within the agency
  • Writing first drafts of clear, succinct briefs to guide marketing campaigns and creative platforms
  • Working with client managers to provide ongoing brand leadership for our clients
  • Working with strategists to set goals and objectives for client campaigns, and to assess campaign performance
  • Remaining current on marketing strategy innovations, to ensure our clients stay ahead of their competition
  • Media monitoring and research

 

Desired skills and experience:

This is an entry level position. Accordingly, we are looking for applicants with strong skills and enthusiasm, and a desire to learn, grow, and add value to our team.

  • A high aptitude to learn all aspects of research related to marketing and communications strategy, including new digital marketing tools
  • Exceptional analytical, strategic, and research abilities
  • Excellent communications and listening skills
  • Superior writing skills, with a high attention to detail
  • Comfort presenting your ideas to senior colleagues
  • A collaborative and engaging demeanor, with a willingness to share ideas, assist others, and accept feedback from agency leaders and clients
  • A knack for success and multi-tasking in a fast-paced, deadline-oriented environment
  • Completion of a post-secondary arts, business, marketing, or communications-related degree
  • French language fluency is considered an asset

To apply please send your CV, cover letter and two writing samples to Greg McFarlane, via careers@venturecommunications.ca.

 

Overview:

Venture is a leading national marketing and communications agency that helps entrepreneurs build global brands. Working with entrepreneurs to carve new paths is our passion –whether we’re working with Canada’s largest corporations or the country’s most exciting start-ups.

We are looking for a Digital Analyst in our Calgary office. We want someone with integrity, attention to detail, and, above all else, an entrepreneurial approach to problem solving. In partnership with Venture’s full-service team, you will help the clients of one of Canada’s leading independent marketing agencies ground their marketing and communications in research, data, analytics and up-to-the-minute knowledge of markets and consumers.

 

Core Duties and Responsibilities include:

As a member of Venture`s strategy community, you will work with colleagues and clients to:

  • Participate in the development of goals and the strategies to meet them, and apply critical thinking to ensure our campaigns are delivering the greatest results for our clients
  • Prepare and verify industry research in support of ongoing activities for clients or within the agency
  • Prepare and verify client data reports in support of ongoing activities for clients or within the agency
  • Digital analysis, web analytics, and social and mobile measurement and reporting to support ongoing marketing recommendations
  • Conducting research related to SEO and SEM marketing, and providing recommendations
  • Make recommendations regarding up-to-date digital marketing tools and trends
  • Manage content within a variety of CMS systems, adjusting page/product content and information associated to a plethora of other entities
  • Become familiar with the systems and web platforms we manage, propose adaptions or improvements, proofread content, and catch potential issues before they occur

 

Desired skills and experience:

This is an entry level position. Accordingly, we are looking for applicants with strong skills and enthusiasm, and a desire to learn, grow, and add value to our team.

  • A high aptitude to learn all aspects of digital marketing and communications, including new digital marketing tools
  • Exceptional analytical, strategic, and research abilities
  • Excellent communications, interpersonal and listening skills
  • Familiarity with Google analytics, PowerBI, Excel, PowerPoint and MS Word, as well as Logix.
  • Demonstrated HTML experience, and familiarity with WYSIWYGs
  • Excellent grammar skills and high attention to detail
  • Experience working with CMS systems
  • Demonstrated success meeting deadlines while handling a variety of concurrent projects and assignments
  • Completed post-secondary education

To apply please send your resume and cover letter to Chris Lamb, via careers@venturecommunications.ca.

 

Overview:

We are currently looking to add a full time Content Writer to our Calgary team. This role is responsible for developing content marketing pieces, such as SEO-driven, digitally-consumed and social-media-based content under the direction of the Director of Content and Social Media. The successful candidate will have proven experience writing for a variety of media channels, across various industry topics.

 

Core Duties and Responsibilities include:

  • Copywriting and proofreading in a wide variety of styles, tones and formats.
  • Keeping up-to-date with SEO and content marketing practices and incorporating those into collaborative work.
  • Researching, writing and editing new pieces for marketing communications campaigns, predominantly in the form of web content, blog posts, articles, white papers, and social posts.
  • Uploading and updating content on websites, social media scheduling software and other channels as needed.
  • Auditing and editing historical pieces.
  • Collaborate in the creation of client content calendars; establishing workflow of creation, editing and publishing of content.
  • Proactively proposing new, innovative, sharable content ideas.
  • Establish strong cross-departmental relationships.

 

Desired skills and experience:

  • 3-5 years in a related capacity (content writing, copywriting, journalism, public relations).
  • Superior grammar skills and high attention to detail.
  • Demonstrated experience with social media content creation (including blog writing, promotional campaign creation, and infographics) across various channels and media types.
  • Established written portfolio.
  • Extremely strong time management skills.
  • Ability to operate in a fast-paced, deadline-oriented environment with multiple simultaneous assignments.
  • Inherent understanding of writing for a target audience(s) and with specific marketing campaign objectives in mind.
  • Firm understanding of brand strategy and development.
  • Proven understanding of content marketing.
  • Demonstrated competency on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, G+ and YouTube.
  • Proficiency in WordPress and Adobe Design Suite considered assets.
  • Agency experience and French language proficiency considered assets.

To apply please send your cover letter, resume and at least 3-4 samples of relevant long form copy and cover letter. careers@venturecommunications.ca.

 

Job description

We’re adding a Client Marketing Coordinator to our growing Calgary office! The Coordinator will join the Client Marketing Team to manage a portfolio of Venture’s exciting clients. If you’re motivated, organized, dedicated to client success and an exceptional communicator, then this role is for you (willingness to engage in nerf gun wars also considered an asset (BYONG)).

Core Duties and Responsibilities include:

  • The successful development of both online and offline projects, working with a cross-functional, multi-disciplinary team of resources to ensure projects are delivered on time and on budget with complete accuracy.
  • Planning, scheduling and control of all project activities toward these objectives, applying technical, theoretical and managerial skills to satisfy project requirements, while building positive professional relationships with vendors, colleagues and clients.
  • Working both independently and with team members to estimate costs for new project work, including change management elements on active projects. Providing regular updates on project status and budget.
  • Development of specs for projects as needed.
  • Quality assurance and proofreading of all project work.
  • Actively follow the Venture process for delivering marketing programs. Deliver client contact reports, budget control reports; develop accurate estimates in a timely and appropriate manner.
  • Manage the relationship in a professional, ethical and disciplined manner.
  • Work with other teams to integrate Venture’s offerings into a holistic approach based on the customers’ needs.
  • Support business development efforts through contributions to RFP responses as well as new business meetings with prospective clients; always thinking about how we can better serve clients and grow their business.

Desired Skills and Experience:

  • 1-3 years of related work experience. Advertising agency experience an asset.
  • Experience in managing projects budgets and schedules for: Print, Broadcast (Television, Radio), Direct Mail, Websites, Digital Marketing – Online Display & Rich Media, Email, Social Media and CRM projects.
  • Proven experience in and successful management of projects with cross-functional teams (Client Marketing, Creative, Production, Strategy, Media, Digital and Events).
  • Excellent interpersonal skills, including extremely strong written and verbal communication skills.
  • Expert in PowerPoint, Word and Excel.
  • Strong teamwork, communication and interpersonal skills.

Please submit your cover letter and resume to careers@venturecommunications.ca or apply via LinkedIn.

 

 

Overview:

Do you eat and sleep the world of hashtags and influencers, stories and retweets? Do you have a passion for social media that you’ve always wanted to take to the next level? Are those editing apps on your phone always draining your battery while you thumb away at your latest micro-content masterpiece? Venture is looking for you. A savvy, resourceful and engaging full time Social Media Coordinator and/or Intern to join our Calgary team. This exciting role plays an integral part of the Social Media team, for a variety of clients. The successful candidate will have proven creative, strategic and communications skills with a high attention to detail and ability to manage a variety of projects simultaneously.

At Venture, we’re a multi-pronged advertising agency, where we marry content marketing with media buying principles to create a truly engaging and valuable client campaigns that consider every prong of their business.

If this sounds like you, check out these details:

Core Duties and Responsibilities include:

  • Creation of social media strategy and (weekly or monthly) editorial calendars, for a variety of clients, based on marketing objectives
  • Keeping abreast of industry trends, insights, topics and best practices
  • Develop and generate meaningful, shareable content that incites action and engagement
  • Research and social auditing for various industries and segments
  • Implementation, scheduling and posting of all content for a core group of clients
  • Daily monitoring and engaging within social channels, with continuous optimization and recommendations
  • Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement
  • Assisting in the development and implementation of brand playbooks and guides as required on a per-client basis.
  • Collaborate with other departments to create integrated marketing campaigns
  • Set up, optimize and manage clients’ social profiles and Google Places pages
  • Paid social media campaign execution (Twitter, Facebook, Instagram paid / boosted content)

Desired skills and experience:

  • 1-2 years in a related capacity (digital, social media, public relations).
  • Knowledge of online marketing and understanding of major marketing channels and marketing fundamentals all considered assets
  • Demonstrated experience in developing comprehensive social media strategies with proven marketing-driven results (please submit any valid case studies).
  • Superior social media analytics knowledge and experience.
  • Excellent grammar skills and high attention to detail
  • Demonstrated experience with social media content creation (including blog writing, promotional campaign creation, and infographics) across various channels and media types (Adobe Creative Suite and graphic design skills consider assets).
  • In-depth understanding of growth and sustaining tactics for social followership
  • Photography and editing software experience an asset, including expertise with smartphone-based tools
  • Demonstrated competency on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, G+ and YouTube
  • Proficiency in WordPress and Adobe Design Suite considered assets
  • Experience utilizing social media management software, such as Hootsuite, or Sprout Social as well as social listening tools
  • Ability to work collaboratively across departments
  • Pro-active, entrepreneurial mindset
  • Agency experience and French language proficiency considered assets

To apply please send your resume and cover letter, attn Lindsay Smith, to careers@venturecommunications.ca.

Contact Info
Speaking Engagements:
speaking@venturecommunications.ca
Marketing and Growth Strategy:
marketing@venturecommunications.ca
Technology Strategy and Build:
technology@venturecommunications.ca
Investments:
investments@venturecommunications.ca
Calgary
2540 Kensington Road NW
Calgary, AB T2N 3S3
Canada

Phone: +1 403 237 2388
Toronto
504 Wellington St W
Toronto, ON M5V 1E3
Canada

Phone: +1 416 849 1874
In The News
See what we're up to
July
07/19/2017 Arlene Dickinson talks to CBC about her new podcast
07/18/2017 Arlene Dickinson offers entrepreneurs fresh advice on new CBC podcast
April
04/11/2017 Arlene Dickinson returns to CBC’s Dragons’ Den