New Directions
new directions
Welcome

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.

Determination
determination

We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions

 

Job description

We are currently looking to add a Client Marketing Manager to our Calgary team! The Client Marketing Manager will be responsible for managing strategy, campaign planning, management and measurement, as well as brand development efforts for a portfolio of Venture’s clients. The ideal candidate will have at least 3 years of experience in a marketing and/or communications field as well as a bachelor’s degree in marketing, communications or other related fields. Agency experience an asset.

 

Core Duties and Responsibilities include:

  • Drive excellence across the agency in our client deliverables, from strategy through to creative product and execution.
  • The successful development of both online and offline projects, working with a cross-functional, multi-disciplinary team of resources to ensure projects are delivered on time and on budget with complete accuracy.
  • Actively follow the Venture process for delivering marketing programs.
  • Deliver Client Contact Reports, Budget Control Reports; develop accurate estimates in a timely and appropriate manner.
  • Manage the relationship in a professional, ethical and disciplined manner.
  • Work with other teams to integrate Venture’s offerings into a holistic approach based on the customers' needs.
  • Support business development efforts through contributions to RFP responses as well as new business meetings with prospective clients; always thinking about how we can better serve clients and grow their business.
  • Responsible for client satisfaction metrics, client acquisition goals, and profit goals.

 

Core Duties and Responsibilities include:

  • 3-5 years of related agency experience with proven ability as a self-starter and client relationship leader.
  • Demonstrate bigger picture understanding of client's marketing strategy and ability to communicate how current insights/tactics associate with longer-term strategy objectives
  • Ability to take complex ideas and explain to clients.
  • 3+ years of online marketing, direct marketing and/or related strategy work including campaign development and performance analyses.
  • Experience in managing projects budgets and schedules for: Print, Broadcast (Television, Radio), Direct Mail, Websites, Digital Marketing – Online Display & Rich Media, Email, Social Media and CRM projects.
  • Proven experience in and successful management of projects with cross-functional teams (Client Marketing, Creative, Production, Strategy, Media, Digital and Events).
  • Excellent interpersonal skills, including extremely strong written and verbal communication skills.

We want to get to know you! Send your resume, and a 60-second video cover letter explaining why you’re the best fit for this role to careers@venturecommunications.ca. Use it as an opportunity to demonstrate your creativity, interpersonal communication skills and desire for the position.

Overview:

Venture Communications is looking for a seasoned Public and Media Relations Specialist to plan and execute communications strategies for our client base. This position will be based out of the Toronto office. The ideal candidate has integrity, experience, and an entrepreneurial approach to problem solving. Working alongside Venture’s full-service marketing communications team, you will help our clients by developing creative and interesting PR strategies that support their business.

Here's how you will succeed:

  • You are professional. You will work with clients to develop and execute winning public and media relations strategies and tactics.
  • You are meticulous. You will help research and plan PR and media campaigns, events and activations down to the last detail, and leave no stone unturned in the search for the right connection, execution, or soundbite.
  • You are clear. You will contribute to the public positioning of clients, through PR campaigns, social media, and media relations that amplify marketing. This will include proposing and writing clear, well-written and compelling content for those campaigns and efforts, including plans, media releases, key messages, speeches and others as required.
  • You are outgoing. You will be comfortable reaching out to media and stakeholders and developing strong relationships, to drive messaging on behalf of clients.
  • You are creative. You will build your reputation – and ours – by going the extra mile to earn publicity for our clients. You are naturally curious and will be unafraid to learn and apply new methods for reaching target audiences.
  • You are accountable. You will participate in the development of goals and the strategies to meet them, and apply critical thinking to ensure our PR executions are delivering the greatest results for our clients.

Desired skills and experience:

  • 5+ years as a public relations professional in a private sector or agency role
  • Excellent communications and listening skills
  • Superior planning, writing and communications skills, with a high attention to detail
  • Established portfolio of success, showing your ability to reach and influence various media at local, national and international level
  • Demonstrated success in planning and executing public relations campaigns through new and traditional media, across various channels and media types
  • Demonstrated competency on social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
  • A firm understanding of brand strategy and development
  • Previous experience developing relationships with different kinds of media personalities and influencers, and an innate understanding of the kinds of media and public engagements that would be useful for a diverse range of clients and projects
  • Comfort presenting your ideas and collaborating with clients
  • Demonstrated success in a fast-paced, deadline-oriented environment with multiple simultaneous assignments
  • Agency experience, French language proficiency and CPRS accreditation are considered assets

To apply please send your resume and cover letter to jerry@venturecommunications.ca jerry@venturecommunications.ca

 

Overview:

We are currently looking to add a full time Content & Social Media Coordinator to our Calgary team. This role is responsible for developing content marketing pieces, such as SEO-driven, digitally-consumed and social-media-based content under the direction of the Director of Content and Social Media. The successful candidate will have proven experience writing for a variety of media channels, across various industry topics as well as with scheduling, posting, boosting and engagement on all social media platforms.

Responsibilities include:

  • Copywriting and proofreading in a wide variety of styles, tones and formats for online, email, blogs and social media.
  • Keeping up-to-date with SEO and content marketing practices and incorporating those into collaborative work.
  • Researching, writing and editing new pieces for marketing communications campaigns, predominantly in the form of web content, blog posts, articles, white papers, and social posts.
  • Uploading and updating content on websites, social media scheduling software and other channels as needed.
  • Auditing and editing historical pieces.
  • Creation of client content calendars; establishing workflow of creation, editing and publishing of content for social media.
  • Proactively proposing new, innovative, sharable content ideas to engage our audiences in various industries.
  • Schedule posts for social media in scheduling software or natively; boosting and promoting posts understanding our social objectives and reporting on key metrics to ensure success and evolution of our social strategies.
  • Creating small form content for stories, galleries and other social executions using editing apps (Adobe, Snapseed, Canva)
  • Ensuring timely replies to customer service inquiries and managing the tracking of customer relations
  • Engaging influencers to work with brands to create posts and content for our feeds; managing the relationships and reporting of exposure
  • Quality control and fact checking of all social posts

Required skills and experience:

  • 3-5 years in a related capacity (social media management, content writing, copywriting, journalism, public relations).
  • Superior grammar skills and high attention to detail.
  • Demonstrated experience with social media content creation (including blog writing, promotional campaign creation, and infographics) across various channels and media types.
  • Established written portfolio.
  • Extremely strong time management skills.
  • Ability to operate in a fast-paced, deadline-oriented environment with multiple simultaneous assignments.
  • Inherent understanding of writing for a target audience(s) and with specific marketing campaign objectives in mind.
  • Firm understanding of brand strategy and development.
  • Expert knowledge of social media for marketing purposes.
  • Proven understanding of content marketing principles.
  • Demonstrated competency on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, G+ and YouTube for posting, engagement, boosting and reporting.
  • Proficiency in WordPress and Adobe Design Suite considered assets.
  • Agency experience and French language proficiency considered assets.

To apply please send your cover letter, resume and at least 3-4 samples of relevant long form copy and social media campaigns or accounts you have worked on and cover letter, via careers@venturecommunications.ca

Contact Info
Speaking Engagements:
speaking@venturecommunications.ca
Marketing and Growth Strategy:
marketing@venturecommunications.ca
Technology Strategy and Build:
technology@venturecommunications.ca
Investments:
investments@venturecommunications.ca
Media Inquiries:
media@venturecommunications.ca
Calgary
2540 Kensington Road NW
Calgary, AB T2N 3S3
Canada

Phone: +1 403 237 2388
Toronto
468 Wellington St W
Toronto, ON M5V 1E3
Canada

Phone: +1 416 585 2090