New Directions
new directions

Welcome to the entrepreneurial revolution.

The world is changing faster and faster every day. The future belongs to the people who’ve seen the new possibilities and made the new connections. It belongs to the people who’ve had the guts and determination to head off in new directions. It belongs to the entrepreneurs.

It belongs to you.

Passion for Change
passion for change

It takes a special someone.

You’ve got a fire in your belly. A drive. Hell, if we were being fancy, we’d say you’ve got a passion for change. You see the world as it could be. New products, new businesses, even whole new ways of doing business — it doesn’t matter. What matters is that when you do see a better way of doing things, you have to bring it to life. And you have to do it your way.


We get it.

Everything it takes. The special insight to see new possibilities. The determination to tough it out in the face of all the naysayers. That…bizarre instinct you have to see challenges as opportunities. And that sense of commitment that keeps you in the driver’s seat the whole way through. Everything that brought you to where you are today.

Because we’ve been there ourselves.

And we're the marketing partner who can take you higher.

We don't just get what it takes to be entrepreneurs We have skin in the game
Anyone can read a Wikipedia page about entrepreneurs. What you need is a marketing company who lives in the same trenches you do.
Well, here we are.
Downward Bracket
Arlene Dickinson

First off: this is Arlene Dickinson. You might know her as one of Canada’s leading entrepreneurs. Or maybe you‘ve seen her as one of the stars of CBC’s Dragons‘ Den. Or maybe you’ve checked out one of her two national bestselling books, Persuasion and All In. Or maybe you caught one of her many speaking engagements as the voice of the entrepreneurial movement in Canada.

(We like to call her “boss”.)

You Inc.

Second thing: this is YouInc. It’s a digital lifestyle platform that encourages, celebrates, and embraces everything that makes entrepreneurs unique, while also providing them with the resources, support, and tools necessary for success. We launched YouInc in 2012 with the aim of helping entrepreneurs share, connect, and grow by entertaining them, educating them, and helping them connect with one another.

Our experience, our mindset, and our resources should convince you we are the agency partner to take your business further.

How can we help?

On the one hand, we speak your language. We know what drives you and what keeps you up at night. No other agency will understand you like we do.

On the other hand, we know marketing. (We should, since we've been doing it for over 30 years.)

Venture is one of Canada’s largest independent full-service marketing agencies. We come at things strategy first, specializing in truly understanding the entrepreneurial approach to business - your approach - and how marketing can help take you to the next level.

  • strategic brand & marketing planning
  • creative development
  • digital and traditional execution
  • media buying
  • PR

There are three ways we can make a difference.

Are you ready to take your business to the next level?
Are you trying to reach entrepreneurs?
Are you trying to be more entrepreneurial?
Not ready for Venture?
If you’re just starting out and establishing your business, it’s too early for us to help. Check out our list of resources to help you get going in the right direction:
Open Positions



We are currently looking to add a full time Content & Social Media Coordinator to our Calgary team. This role is responsible for developing content marketing pieces, such as SEO-driven, digitally-consumed and social-media-based content under the direction of the Director of Content and Social Media. The successful candidate will have proven experience writing for a variety of media channels, across various industry topics as well as with scheduling, posting, boosting and engagement on all social media platforms.

Responsibilities include:

  • Copywriting and proofreading in a wide variety of styles, tones and formats for online, email, blogs and social media.
  • Keeping up-to-date with SEO and content marketing practices and incorporating those into collaborative work.
  • Researching, writing and editing new pieces for marketing communications campaigns, predominantly in the form of web content, blog posts, articles, white papers, and social posts.
  • Uploading and updating content on websites, social media scheduling software and other channels as needed.
  • Auditing and editing historical pieces.
  • Creation of client content calendars; establishing workflow of creation, editing and publishing of content for social media.
  • Proactively proposing new, innovative, sharable content ideas to engage our audiences in various industries.
  • Schedule posts for social media in scheduling software or natively; boosting and promoting posts understanding our social objectives and reporting on key metrics to ensure success and evolution of our social strategies.
  • Creating small form content for stories, galleries and other social executions using editing apps (Adobe, Snapseed, Canva)
  • Ensuring timely replies to customer service inquiries and managing the tracking of customer relations
  • Engaging influencers to work with brands to create posts and content for our feeds; managing the relationships and reporting of exposure
  • Quality control and fact checking of all social posts

Required skills and experience:

  • 3-5 years in a related capacity (social media management, content writing, copywriting, journalism, public relations).
  • Superior grammar skills and high attention to detail.
  • Demonstrated experience with social media content creation (including blog writing, promotional campaign creation, and infographics) across various channels and media types.
  • Established written portfolio.
  • Extremely strong time management skills.
  • Ability to operate in a fast-paced, deadline-oriented environment with multiple simultaneous assignments.
  • Inherent understanding of writing for a target audience(s) and with specific marketing campaign objectives in mind.
  • Firm understanding of brand strategy and development.
  • Expert knowledge of social media for marketing purposes.
  • Proven understanding of content marketing principles.
  • Demonstrated competency on all social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, G+ and YouTube for posting, engagement, boosting and reporting.
  • Proficiency in WordPress and Adobe Design Suite considered assets.
  • Agency experience and French language proficiency considered assets.

To apply please send your cover letter, resume and at least 3-4 samples of relevant long form copy and social media campaigns or accounts you have worked on and cover letter, via

Contact Info
Speaking Engagements:
Marketing and Growth Strategy:
Technology Strategy and Build:
Media Inquiries:
2540 Kensington Road NW
Calgary, AB T2N 3S3

Phone: +1 403 237 2388
468 Wellington St W
Toronto, ON M5V 1E3

Phone: +1 416 585 2090
In The News
See what we're up to
07/19/2017 Arlene Dickinson talks to CBC about her new podcast
07/18/2017 Arlene Dickinson offers entrepreneurs fresh advice on new CBC podcast
04/11/2017 Arlene Dickinson returns to CBC’s Dragons’ Den